Recent Events Archive

Wedding at YMCA Camp Campbell

Pic’s from last weekend’s lovely wedding by Brannan Events & Design at the YMCA Camp Campbell. The ceremony site was surrounded by massive redwoods so our audio table, speakers and cardioid paddle antenna were mostly concealed from view. Preserving the natural beauty and visual aesthetic of each venue is a top priority in choosing the equipment and custom design of my sound systems for weddings. A Sound Objective is always striving for the best coverage with the smallest, least visible footprint.

As always, a huge thank you to our friends and partners at Ivy Hill Entertainment for bringing us on board to do what we love!


Free Powerlifting Seminar for Veterans at Super Training Gym in West Sacramento

You won’t believe what went down at Mark Bell’s Super Training Gym this past weekend! Mark hosted another FREE powerlifting seminar and brought in KC Mitchell (aka That 1 Leg Monster) as his guest speaker and instructor! This event was only open to military personnel.

Each of the 40+ attendees were not only getting free instruction from two world class powerlifters and all the volunteers from the SuperTraining team. They each received a free, one of a kind STrong Apparel shirt with their own name screen printed on the back. At the end of the event Mark’s team gave away free raffle prizes totalling a couple thousand dollars worth of gift certificates to spend in the Mark Bell – Sling Shot retail store, much of which was paid for by Dutch Bros Coffee coffee and Quest Nutrition donated many of their own great products as well.

There’s something really powerful going down at Super Training Gym and the rest of the world needs to pay attention. Mark wants people to step up and invest the work into themselves to be, “made of something different.” So he operates Super Training Gym in Sacramento for FREE to the public and after a year of traveling up there from Petaluma roughly once a week I can attest that I’ve never encountered anything like the atmosphere there. Mark isn’t just, “Making the world a better place to lift.” He’s rethinking how business is done and giving away the magic formula for free via his videos, podcasts and various social media outlets 

This latest event was a fantastic way to thank, inspire and motivate our US veterans and I hope the generosity of Mark and his team will inspire other successful businesses to think of their own unique way they can thank and honor our veterans. As a business owner myself it was certainly an honor to donate the professional audio services and equipment of A Sound Objective to provide great, articulate live-sound for both the PA system and the video camera feeds.

Wedding at Olympia’s Valley Estate in Petaluma

A Sound Objective had the honor and privilege of providing sound for another wedding ceremony at the heavenly Olympia’s Valley Estate in Petaluma just a few weeks ago. It’s always a pleasure working with our partners at Ivy Hill Entertainment to provide clients with the highest quality musical entertainment and custom designed audio services.


Katherine Delmar Burke School Choir Event

Big thanks to superstar employee, Jill Dockter, for her excellent audio work during the student choir Winter Sing event at the Katherine Delmar Burke School in SF! I’m fortunate to have her working with my company, A Sound Objective. And I’m proud to provide her with opportunities to learn and grow as a live-sound/concert engineer. I’ve trusted Jill on some difficult gigs but also did everything I could to set her up each time for a confidence building win.

This gig was also important because the Katherine Delmar Burke School is dedicated to educating, encouraging and empowering girls from grades K-8. It’s important these young performers and students see examples of professional women happily succeeding in technical roles (sound, lighting, video, etc.). It’s a much needed and long overdue change for female-identifying people to be taking the lead in the world of audio so as an employer I’m glad to step back and be the “assistant engineer” at times. -Paul (Owner)

Fat Kid Dance Party in San Francisco

A Sound Objective had a great time yesterday donating a sound system for the Fat Kid Dance Party event at SOMArts in San Francisco! Bevin is such a amazingly good dance instructor that has created a totally warm, welcoming, supportive and FUN environment for not only fat people but all marginalized folks that have been made to feel awkward, uncomfortable or ashamed when dancing. Dancing should be a joy for everyone that wants to participate! 🙏👏❤️💙💚💛💜💞💖 #FatAcceptance #NoFatShaming #BodyPositivity #BodyLiberation #DanceParty #PositiveVibes